Doteveryone was established by Martha Lane Fox following her BBC Dimbleby lecture in 2015. She argues that people in the UK are living lives that are less easy, less successful and less rewarding than they would be if we, as a country, took better advantage of modern digital technologies.
We call the wasted talent, energy, opportunity and the economic, social and political consequences of failing to exploit modern technology the Digital Deficit.
The Digital Deficit doesn't affect everyone equally, and those affected are not all from one area of society:
We are tackling the Digital Deficit in three areas: Skills, Services and Ethics.
We are doing it by creating tangible prototypes to show what's possible in these areas and by testing those prototypes in the real world to see what works.
It will take all kinds of initiatives, organisations and collaboration to tackle the UK's Digital Deficit.
We want to be clear about how Doteveryone fits into this wider ecosystem. We demonstrate what's possible.
We believe that what larger and more established organisations need from us, above all, is tangible demonstrations of how the Digital Deficit can be tackled.
We will catalyse projects that provide public value whether economically, socially or politically. And we will inspire decision-makers and leaders by exciting and impressing them with working demonstrations, not through lengthy research papers.
This means that we are not aiming to run projects at scale ourselves, or to deliver services to end users on an ongoing basis. However, neither are we just about providing ideas; we will not consider a project a success until we've shown there's a clear and practical way for it to scale.
We are the initial spark, we're not the fuel tank, but we won't let the spark go out until there's fire.
There are many different ways of demonstrating new ideas, but Doteveryone’s way is distinctive and values-driven.
We start with the furthest first – we’re biased towards the hardest people to reach and the most intractable problems. We believe that if we can find a solution for those it’ll be equally applicable in less complex situations.
We look for solutions that scale – because there’s no point in coming up with a perfect prototype that has no chance of reaching more than a handful of people. To persuade larger organisations to take our ideas and scale them up, these ideas have to be scalable. Our projects are ‘props’ that help to bring a vision to life and they’re prototypes with concrete plans for making them scale.
We let a thousand flowers bloom – we are prepared to try things that look unlikely or random. We look beyond conventional wisdom, not for the incremental, obvious answer, but for the one that might deliver a 100x outcome. We will fail more than we succeed. But – to make sure we’re not wasting money – we’re good at killing projects quickly and sharing why they didn’t work.
We are totally honest in sharing what we’ve learned – there’s no point in building a demonstration or running a trial if you’re not willing to be clear and honest about the ones that don’t work out. We focus hard on communicating what we learn with crystal clarity, and we don’t bury any dirty laundry.
We provide a place for purpose-driven people to do work they’re proud of – if we’re going to succeed we’ll need the best people and teams working for us. We can’t pay as well as Silicon Valley but we will give people hard, meaningful problems to work on and create an environment that supports different and flexible work patterns.
You can read about our progress and learnings - both successes and failures - on our blog.
Doteveryone's principal partners are: