Convenience, design and brand will always be driving factors behind how most of us decide which digital products and services to use. There’s no way that digital-first food delivery services, dating apps or music streaming could have shifted millions of people’s habits if they hadn’t been so intuitively designed and well promoted.
But today there’s a fourth contender on people’s minds — responsible technology.
Stories of poor working conditions, slippery policies and controversial politics in the tech world are prompting people to start asking questions like:
- Which food delivery service treats their drivers/riders best?
- Which music streaming service gives artists the fairest royalties?
- Which smartphone has the most ethical supply chain?
- Which dating apps have good personal data protection policies?
It’s not easy to answer questions like these (or to debunk fact from a flakey article your mate saw on their Facebook feed). So to help make things simpler, the team at Doteveryone has created a lightweight prototype to explore how consumers could weigh up the values-based ethical trade-offs between digital products and services.
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Making the technology industry more accountable to society